Give A Lick

In the previous year, Momentum’s CEO felt that the holiday card was too impersonal—an eCard thanking clients for their biz. I took that challenge to heart and made it personal—maybe too personal? We decided to send out beautifully crafted, letter-pressed cards letting each client know that we made donations on their behalf to Paws For Ability (notorious LICKers in their own right :)—and sealed each holiday card with an actual LICK. We captured the making of every lick and built a microsite allowing each receiver to match name to tongue.