BLUE MOON | ARTFULLY CRAFTED 

I helped define the brand guidelines, tone of voice, and art direction for the Blue Moon Artfully Crafted campaign. On that journey, I became a self-proclaimed beer nerd, had the occasional drink with head brewmaster Keith Villa, and took advantage of Colorado's 300+ days of sunshine a year.

Blue Moon Community OOH

Staying true to our Artfully Crafted campaign, we asked art lovers and beer enthusiasts to help us put a unique twist on traditional billboards. We showed up at art fairs throughout the country with Blue Moon, billboard sized canvases, and an artist who assisted in our paint-by-numbers activation. Participant signed a plaque that was attached to each board, turning every ad into an art project that was Painted by the City. For the City.

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the blue moon art project

Being a recent grad from art school myself, I would've jumped on every opportunity to Make Art. Get a Show. Win Some Cash. In the first year of launching this program, received over 150 submissions. All of the artwork was featured in our digital gallery and the top 50 were given an exclusive art exhibition, and what every art student would want most—cash.

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Blue Moon Seasonal Campaign

Craft beers pride themselves on experimentation and those typically come to life in their seasonal brews. From developing the naming convention to art directing each painting—I worked closely with Blue Moon's head brewmaster and the brand team, to create every aspect of the Blue Moon Seasonal campaign.

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